Platform notes
Less noise. More useful platform notes.
You do not need to chase every update. Here are practical notes for Instagram, TikTok, LinkedIn and Pinterest that help you decide what is actually worth your attention.
01Instagram
A place for visual storytelling, community and content people want to save or share.
- What matters
- Strong hooks, useful carousels, relatable Reels and content people want to send to someone else.
- Stop worrying about
- Trying to make every post look perfect or chasing every trend.
- Try this
- Take one question your audience asks often and turn it into a simple carousel.
- Format to test
- Educational carousel
- Practical note
- Saveable content can keep working long after the day you post it.
02
TikTok
Fast-moving, personality-led and strongest when content feels natural rather than overproduced.
- What matters
- Clear ideas, strong openings, useful storytelling and showing real process.
- Stop worrying about
- Making every video look polished.
- Try this
- Film a short video explaining one useful thing you learned this week.
- Format to test
- Talking-head video or behind-the-scenes clip
- Practical note
- Clarity usually matters more than production value.
03LinkedIn
A professional platform that works best when people still sound human.
- What matters
- Useful observations, lessons, process and informed opinions.
- Stop worrying about
- Sounding overly formal.
- Try this
- Share one lesson from a project and explain what you would do differently next time.
- Format to test
- Text-led post
- Practical note
- Specific experiences are usually more interesting than generic advice.
04Pinterest
A discovery platform where useful content can continue circulating for months.
- What matters
- Searchable ideas, strong titles, evergreen topics and clear visuals.
- Stop worrying about
- Immediate engagement after publishing.
- Try this
- Turn one useful Instagram carousel into a Pinterest-friendly visual guide.
- Format to test
- Educational pin or infographic
- Practical note
- Think long-term discovery, not instant reaction.
Need something to post instead?
Head to the Ideas page and choose one prompt you can make your own.